Speed Is Money

Eluno · Product & Tech · Townhall

00:00:00.000
TIME IS MONEY
TIME, SPENT.

Everything we shipped since the last townhall, built to give time back.

Jul – Oct 2026

The idea

Every feature had one job: SAVE TIME.

SPEED

Deliver faster

Eye tests, orders and messages move without anyone chasing them.

INTELLIGENCE

Work smarter

Tools that quote, book and alert on their own, day or night.

AWARENESS

See where time goes

Every eye test and order stage timed, so slow spots show up.

ELUNO · PRODUCT & TECH02 / 16

Speed · Eye tests

The Gantt made eye tests faster.

14.0 min per test, was 16.12.1 minutes back on every eye test.
Tests over 20 min: 49% fewer1,247 of 5,000 before (25%), 635 of 5,000 now (13%).
Only 1 in 10 tests runs past 21 min507 of 5,000 (10%). It used to be past 27 min.
Slow tests are often harder eyes68 of 485 had an eye condition (14%). Others: 264 of 4,241 (6%).

Last 5,000 tests before the Gantt vs last 5,000 since.

ELUNO · PRODUCT & TECH03 / 16

Intelligence · AI

Niti works round the clock.

Half our leads arrive after hours56 of 107 came in after the team had left. People scroll social media in the evening.
Product & tech filled the gapNo person could call them back at 11 PM. Niti books them in about 7 minutes: 55 of 93 off shift.
Niti pulled them in, not the sales team24 of 28 walk-ins: no sales call over a minute. 29 s of human talk each, on average.
■ 9 never spoke to the team   ■ 15 quick confirm call   ■ 4 longer call

Early days: 21 purchases, ₹17,072 so far. 14–29 Oct; sales team sample of 107 bookings.

ELUNO · PRODUCT & TECH04 / 16

Speed · One truth

One lens catalogue behind all four.

01

Opty

The POS picker.

02

Optiflow

The website configurator.

03

Lens Quotation

The SMT quote tool.

04

Kiosk

The customer screen.

1

version of the truth. Change a lens, a price or a spelling once. A lens change that took a day of flow edits in Avis now takes about 15 minutes.

ELUNO · PRODUCT & TECH05 / 16

Speed · Order to doorstep

From order to doorstep, the customer is told at every step.

Staff only click buttons in the OMS. Every customer WhatsApp goes out on its own: up to 9 per order.

ELUNO · PRODUCT & TECH06 / 16

Speed · Lens orders

Stations and TAT made lens ordering 2× faster.

12 stations, a clock on every item23 statuses, 36 SLA rules. Everyone sees what is late.
TAT analytics on every stageOrder TAT dashboard, P75–P95 order speed, vendor lead time.
3× the orders, ordered 2× fasterJune 643 → October 2,062. Median 6.6 h → 3.2 h.

OMS status log, by order month. Staff, test and cancelled orders excluded.

ELUNO · PRODUCT & TECH07 / 16

Vision · Communication

Communication at scale.

Today: WhatsApp, calls, emailNo owner, no trail, no agreed time to answer.
448 asks moved onto the order since AugustLive alerts to the right team. 293 still unacknowledged.
Vision: every ask tracked, owned, timedAcross every function, as the layers grow.
The ask: raise it in the system, close it in the system
ELUNO · PRODUCT & TECH08 / 16

Trust · Privacy and uptime

Customer data locked down. Systems that stay up.

DPDP step 1: masked, exact search, logged7,339 profile views recorded since 22 Oct.
Health data private since JulyRow-level security on 22 tables. Prescriptions locked down.
Faster and steadier12 Sep slowdown fixed at the root. No orders lost past 1,000 rows. Login 9 s → 1 s.

DPDP step 1 only, live since 28 Oct. Full compliance still needs more steps.

ELUNO · PRODUCT & TECH09 / 16

Intelligence · AI coach

IRIS reached 62 people. Here’s what they ask.

Everyone asks about lenses firstCoatings 31%, progressives 21–23%, price and offers 16–18%.
New staff ask how to sellObjections twice as often, 7% vs 4%. Top question: handling a price objection.
Older staff ask what’s newUltra, myopia control, blush lenses, AI styling. More on frames.

26 staff in July, 62 by September: 6 → 22 questions each a month. October dipped to 8.

ELUNO · PRODUCT & TECH10 / 16

Intelligence · Measurement

Centration V2: measured from a photo, not by hand.

A clip and the store iPadThe customer wears the clip. PD, fitting height and frame size come from the photo.
Passed UAT. Accuracy very closeOn PD, within about 0.5 mm of the pupillometer, on average.
Next: deploy, procure, calibrateEvery store, clips bought in bulk, each one calibrated.
The Centration V2 clip A test capture with pupils and frame edges marked

In testing. Not live in stores yet.

ELUNO · PRODUCT & TECH11 / 16

Awareness · Analytics

Every walkout now has a why.

1,958 walkouts in October, on one page83% were free text. An AI now reads every note.
166 thought the ad offer covered more₹1,990 progressive, ₹199 lens replacement.
1 in 5 walkouts were never a saleRepairs, eye tests, doctor referrals. Without them, 57% buy.
Next: follow up with their own quoteSave the lens and frame quote. No more one blanket offer.

October, staff numbers excluded. Themes from keyword rules.

ELUNO · PRODUCT & TECH12 / 16

Awareness · Analytics

12 new ways to see the business.

Eye Test Gantt

Each optometrist’s day, live. Over 20 min goes red.

Test durations

0–5 to 30+ minute cohorts, with cumulative share.

Eye test pathways

Internal, external Rx and no-spec, with their orders.

Optometry dashboard

Optometrist leaderboard with drill-down.

Net revenue

Gross minus store and fulfilment refunds, per store.

Conversion

QMS and footfall conversion, footfall split by store.

Circle analytics

Membership revenue, members and staff memberships.

Staff leaderboard

Rebuilt: repair KPI, new weights, monthly snapshot.

Order TAT dashboard

Pipeline, throughput, stage time, status dwell.

Order speed

P75, P90, P95 per transition, by source.

Vendor lead time

Lead time per vendor, plus lens order cost.

QC analytics

Failed checks, approver notes, CSV export.

Green: stores and eye tests (SMT). Amber: orders and fulfilment (OMS). Plus Walkout Analysis, slide 12. All since the last townhall.

ELUNO · PRODUCT & TECH13 / 16

Coming next

What we ship next.

Our own POSAbout ₹3.5 lakh a month saved.
Niti answers every customer queryAny question, any hour, not just new leads.
ELUNO · PRODUCT & TECH14 / 16

The scoreboard · since the last townhall

Shipping at the speed we talk about.

940+

changes shipped across three codebases

325

pull requests merged

75

new lens options added, 285 to 360

3

new store pages: Jayanagar, Vega City, Sarjapur

55%

of orders above ₹1,000 joined Circle

2×

faster to order lenses, at 3× the volume

ELUNO · PRODUCT & TECH15 / 16
00:00:00.000
SPEED
TIME, SAVED.

Thank you

Speed, intelligence, awareness: every release gives someone their time back.

ELUNO · PRODUCT & TECH16 / 16
1 / 16

Rotate your phone to landscape for the full slide.

Speed is money

Time Is Running Out plays through the whole talk and the eye reacts to every beat. Change the song any time with the Change song button or by dropping a song file on the page. Use the arrow keys or space to move, or drag to fly between slides, M to mute the music, E for the slide-change effects, N for speaker notes, F for full screen, . and , to nudge the eye timing.